H&M: fashion against Aids

Designers Against AIDS

DAA is a non-profit organization that provides information on HIV / AIDS tools adapted specifically to young audiences, always remembering the importance of safe sex, given the worldwide increase of HIV infections in this age group. DAA has spent most of the donation of the FAA to create the first International HIV / AIDS Awareness Education Centre (IHAEC), which will open in summer 2010. Its purpose is to teach students around the world to develop and implement projects to prevent HIV / AIDS based on elements of pop culture such as music, fashion and social media. All’IHAEC addition, the FAA donation will also support several projects to prevent HIV / AIDS run by the AAD, including the creation of a documentary in South, the expansion of Models Against AIDS and the website information of AAD addition to distributing condoms and advice at musical events.

This summer  back again Fashion Against AIDS, the initiative created by H & M to raise awareness among young people and raise funds to fight HIV. For the third consecutive year, the Swedish retailer offers a collection dedicated to the season of festivals and concerts: a glam rock dressing that explores the contamination between music and fashion, and in addition has an important mission. Available since May 20 wards of the Divided Line, the collection includes jeans, jackets and shirts for him next to leggings, shorts and dresses for her. No lack of accessories with a high fashion, and then tents and sleeping bags are essential to deal with style appointments coolest season. And this line, as usual, will help support multiple realities involved in combating the spread of AIDS. 25% of sales will serve to support charities like the Designers Against AIDS, which promotes information among Youths on safe sex, the YouthAIDS active in Russia and Haiti to prevent the spread of the disease, as well as the MTV Staying Alive Foundation, the United Nations Fund for Population.

So far, the initiative has allowed the FAA to collect a total of 4.3 million dollars went to support various projects aimed to sensitize young people against HIV / AIDS

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