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Trend report AI 2010/11

Essential lines, rigorous, extremely precise. Ban any ornament. Farewell to the décor: the surplus is out. The new silhouettes and new volumes of simplicity more minimal. Once again, “less is more ‘!

Cheetahs and leopards, tigers, and zebras … but where are we? On a catwalk or in the savanna? The animal prints, in all its variants wildlife imaginable, will unquestionably be the master. Council styling: mix them all so crazy, creating a kind of animal-very Frankenstein fashion

Remember the opening sequence of Goldfinger? The woman next Fall / Winter will total gold from head to toe. For the evening, but not limited to: the most precious of metals must be for coats, dresses, accessories. When you say “a golden girl” …

The bust well marked, breast enhancement, life strizzatissima and skirt: in two words “New look”! The silhouette by Christian Dior in 1947 invented a huge comeback. Adapted today, ça va sans dire

Tremble, tremble! The dark ladies are back! The woman on the catwalk TO 2010/11 is nasty: strictly black leather, bdsm info, murderers heels, fetish hints. Sensual and mysterious bright colors for a look to dominate (even style)

… Enter in your wardrobe this Fall-Winter, rather than any other color. Not just for coats, this shade of beige and caramel, are a classic, but also for clothes and knit caps. Top pairing with a touch of red or black skin

Triumph of knitting, especially the “the Norwegian”: stars, crosses, stylized snowflakes and reindeer knits characterize soft and warm. For once, the folk is far north. Image reference: Santa Claus

The Tartan: an obsession! The classic plaid is freed from its coté college to take decidedly glam allure. His Verision coolest? That mohair in shades of gray. Do not fear the effect plaid!

Soft and sensual caress is not really impossible. The velvet will dominate the coming Fall. Her wealth, like that of precious brocade and damask worked, sumptuous atmospheres reminiscent of the East, but adapts perfectly to women’s desire for luxury Western

The flowers – usually natural prerogative of Spring – this time to bloom surprise winter catwalks. Warm colors, almost withered, for street, roses and daisies. Micro, Provencal, or macros, ethnically showy, seize your winter bouquet!

Levi’s:YOUR perfect jeans

Levi’s ® Curve ID, a revolutionary collection of jeans that caress the body as if they were custom made will be launched on September, 2!!
The pioneering concept of fit behind the project came from a massive international investigation that led to Levi’s listening to the frustrations of 60 thousand women regarding the purchase of a pair of jeans.
Levi’s was able to identify three types of shapes (and sizes, finally!) Distinct: Slight, Demi Bold and Curve, and now find the perfect jeans is no longer a mirage. In each store brand clerks take our measures, and calculating the relationship between life, hips and buttocks, will help us find the model that suits us.

The project is supported by a communication campaign, Believe, the stronger the brand has ever conceived, that celebrates feminine curves was assigned to the legendary photographer Peter Lindbergh, who has grasped the individuality of the three fascinating testimonial: Lykke Li Violet and Miss Nine, each of which has chosen the location where to be filmed in Los Angeles.

Symbol Slight Curve model, designed for long-limbed bodies, is the 24 year old indie musician Lykke Li.
The Curve Fit Demi launched by nineteen Violet, model and socialite: “Usually I put a high waist jeans, because if I look good on the hips, not good for other parts of my body. The Levi’s ® Curve ID ‘Demi Curves’ instead praises and caresses my curves. ”

To launch the Bold Curve fit model and famous DJ Miss Nine, 26, who like the other two ambassadors express individuality, style, safety and energy. The bold curves are created for physicists with curves like hers, dressed like a second skin, chipped and not pull.


Well, try it: finally we designed a pair of jeans for real women …

Alta Roma

From Saturday 10 of July the capital city welcomes the high fashion street edition dedicated to the coexistence of tradition and innovation and of contamination of the couture, art and all forms of expression. Piazza Mignanelli 22, Rome: the most address will not say much, but for professionals this is a true temple of couture.

 

 
And here, just steps from the Spanish, who established the studios of the Maison Valentino. A magical night is an unforgettable gift that AltaRoma Vogue Italy and wanted to celebrate the winners last night (but, as it should be, even all the finalists) Who is the competition on next?
Location: the stunning terrace of the Villa Medici, home of the French, that the Pincio, just steps from the Spanish Steps, overlooking Rome. On the one hand the huge villa, designed by Bartolomeo Ammannati, the other a view like few others can relate to 360 ° beauty of the Eternal City. Amid the hyper-refined setting designed to accommodate over 200 guests of the evening.

Who is on Next? has its winners. The contest created by Vogue Italy and AltaRoma, which in recent years has had the merit of discovering and rewarding talented players of the international catwalks today – from Albino to Aquilano.Rimondi, Gabriele Colangelo and Vincenzo De Marco – in fact crowned last night the winners of its sixth edition.
The greater recognition in the category ready-to-wear designer, was awarded to turkish Erkan Coruh

Limited/Unlimited: show off new italian luxury                                                                                                                          Not easy to define – let alone describe – Limited / Unilimited.
A flash exhibition (its duration is sadly only a couple of days)? An installation in which art finds himself talking with fashion, and fashion is so sophisticated and valuable to look like art? An event? All three things together, and much more. Beyond the classificatory mania, Limited / Unlimited has been a very valuable test refuted against those who still cultivate the suspicion that the Italian fashion has not been able to renew during the latest generation

Made in town: Palazzo Fendi                                                                                                                                                                     Largo Goldoni is more joyful than usual today. And the reason is easily found: the façade of Palazzo Fendi, overlooking Largo, is covered by the color of a giant banner, a work of art created by Pascal Gautrand with the help of students of the Academy of Fashion and Costume Rome. Hands opera – the title of the article – is a giant patchwork of about 120 square meters, made asemblando 16×16 cm pieces of cloth cut from discarded clothes: cleverly joined together, the pieces make up the design a thread that runs between two hands. A kind of metaphor of the preciousness of crafts, manual labor, skills man with his “know how” guide is able to create true treasures of beauty and – now more than ever – luxury. And so the banner is the ideal introduction to the event’s official calendar of AltaRoma that – internally – Fendi Palazzo is home to: the presentation of the book A guide to measure. In signing it Gautrand and Andrea Spezzigu published by Palombi, this volume is a sort of pocket encyclopedia in which 239 sites are collected and told the Capital where people can still make themselves clothes and accessories customized. Shirts, jackets and full, but also hats, shoes, umbrellas and sunglasses, the true dandy – what perfect love object built on its style and its own measures – can now use one hand to the old couture tradition, but also to other major international luxury brands, which are increasingly understanding how the real luxury today is just that (Fendi knows for years, since the line Saddlery is one of its flagships). Today they call custumizzazione, a neologism that sounds bad. Today we talk about local, as opposed to global. But it seems to us – and this guide puts it in perfect light – which to discover the pleasure of dressing choice and especially expressing their personal style is as old as the need elegance. The really interesting news is that this is only the first of a series of volumes that also investigating the universe clothing and accessories tailored to women. We would like the scope could expand from Rome to all of Italy: small caskets forgotten crafts are everywhere.

H&M: fashion against Aids

Designers Against AIDS

DAA is a non-profit organization that provides information on HIV / AIDS tools adapted specifically to young audiences, always remembering the importance of safe sex, given the worldwide increase of HIV infections in this age group. DAA has spent most of the donation of the FAA to create the first International HIV / AIDS Awareness Education Centre (IHAEC), which will open in summer 2010. Its purpose is to teach students around the world to develop and implement projects to prevent HIV / AIDS based on elements of pop culture such as music, fashion and social media. All’IHAEC addition, the FAA donation will also support several projects to prevent HIV / AIDS run by the AAD, including the creation of a documentary in South, the expansion of Models Against AIDS and the website information of AAD addition to distributing condoms and advice at musical events.

This summer  back again Fashion Against AIDS, the initiative created by H & M to raise awareness among young people and raise funds to fight HIV. For the third consecutive year, the Swedish retailer offers a collection dedicated to the season of festivals and concerts: a glam rock dressing that explores the contamination between music and fashion, and in addition has an important mission. Available since May 20 wards of the Divided Line, the collection includes jeans, jackets and shirts for him next to leggings, shorts and dresses for her. No lack of accessories with a high fashion, and then tents and sleeping bags are essential to deal with style appointments coolest season. And this line, as usual, will help support multiple realities involved in combating the spread of AIDS. 25% of sales will serve to support charities like the Designers Against AIDS, which promotes information among Youths on safe sex, the YouthAIDS active in Russia and Haiti to prevent the spread of the disease, as well as the MTV Staying Alive Foundation, the United Nations Fund for Population.

So far, the initiative has allowed the FAA to collect a total of 4.3 million dollars went to support various projects aimed to sensitize young people against HIV / AIDS

Holidays firmed Gucci!

Holidays and shopping have never been so bound!
What color would you choose for the goals of your summer holidays?!
Gucci responds with its bags and accessories new limited edition, devoted to three frequented locations, destinations for holidays and relax: Cannes, Monaco and Capri.

The difference is the color!
Red for Montecarlo

Light blue for Capri

Lilla for Monaco

… there is something for everyone!

It starts with two must-have always with him: the Sunset Bag (shopping beach GG fabric leather trim or made entirely of leather, customized to your store of purchase) and the Beauty Clutch (A clutch carrier fabric or leather GG Guccissima). To protect the breeze on the coast could not miss a scarf tied, made from silk-print logo. And remember with a single gesture can relax after, just light a candle scented Iris satin (for Capri), lavender Blanche (selection for Cannes) or Cologne (dedicated to Monte Carlo), all presented with leather case ça va sans dire. From late May, the boutiques firmed Gucci will thus become the port of these colorful creations that can be purchased throughout the summer.

Bulgari: glasses or jewellery?!

The world of glasses became itself and all the fashion houses have eyewear collections in the most varied interpretations. Bulgari, in partnership with Luxottica, presents eyeglasses and sunglasses that are real luxuries. Born as High home plate, in the nineties Bulgari began to produce equipment man – woman, leather goods, neckties, perfumes and sunglasses maintaining in each the known canons of elegance and high quality of their home and bringing in every accessory of many reasons its the famous jewels of the jaws. Bulgari eyewear glasses are essential to design geometric decorations on the temples and the classic double logo engraving.

If you are tired of the usual glasses, go to Piazza San Babila, because until May 21 Bulgari expect you in Salmoiraghi & Viganò store to introduce its new collection of eyewear “Sassi”!

The style, of course, leaves nothing to chance and shows the unique and precious charm typical of the brand. The frames are enhanced by applications and fine inlays of colored and bright stones, ready to give a charm “priceless” to your eyes.


Moises De La Renta for Mango

Moises de la Renta, young and original designer,art’s son of one of the most famous names in fashion, has created an exclusive line for Mango t-shirt in limited edition.

The young designer has already conquered New York and often his creations have been chosen by First Lady Michelle Obama.

The collection designed for Mango is called MDLR, and is characterized by the t-shirt embellished with applications, stones, jewels and tulle for a very romantic style. T-shirts are now available at a price ranging from 25 to 39 euros.

A new collaboration between luxury and democratic fashion born in the spring-summer 2010!

Hurry up!!

Fendi in Las Vegas

Fendi Maison  raises a model of fashion handbags that have already depopulated and did talk about itself in the collection before, and who now want to surprise even by some small device in the design of models among the most prestigious and sought after brand.

We’re talking about fashion bag Fendi Peek a boo, but today a historic pattern that confirms the quality and style of the brand, where in autumn / winter 2010 collection was proposed in a number of special and precious leathers that have been successful, and that big celebrities are not are made to escape. This new must-have is due to open a new store of the famous Maison in Las Vegas. The mini-collection includes three fabulous and expensive models. One is a version of Peek-a-boo bag in python skin covered in 24 carat gold, the price of no less than $ 36,000 and the other is the Trevi Fountain Peek-a-boo bag, embellished with a stylized image of the outside famous fountain, and inside a numbered gold plaque with logo. This model is produced in only 20 copies, and is on sale for $ 4550.
In addition to the model Peek-a-boo, Fendi has found for this opportunity to “inaugurate” a model already exists but always revisited for the event and called the Fendi B bag in black crocodile, offered at a cost of “only” $ 27,000. In our gallery added some pictures of these luxurious and precious models.

Wild touch of spring.

An animalier touch for this spring. Stains decorate all summer  tissues as cotton, silk and chiffon.
A trend destined to never die and to be fished out any season with great success.

Whether it only prints or leather, the law of the jungle seems to be master. Perhaps an attack on good taste, but certainly animalier fashion represents  a confident woman who likes to wrap itself in a second skin.  Roberto Cavalli and Dolce and Gabbana, loyal to the atistic spotted, reproduce it in every collection, but spots and zebra stripes will be the protagonists of the spring, stamped on   clothes,shoes and bags firmed by all the brands.

Don’t you believe me?!!

Fall/Winter 2010/2011: what’s in catwalk?

 

New trend’s indications about Fall/Winter 2010/2011 have been presented. We don’t know yet how the new season will be affected by the world economic’s crisis but we can notice an increase of consumer’s sensibility about the relationship price/quality. 

What will be the new must have?! Let’s see some photographs..

 

Nature is at the forefront in the collection of C’N’C Costume National, designed by Ennio Capasa and devoted to a spirited woman who loves the details and know how to play with the contrasts. The forest green and shades of sand, dust, burnt earth and charcoal, in fact, are the protagonists of the catwalk.

Versace‘s collection for next autumn / winter is inspired by the image of a determined woman, quick and combative. The color’s palette supports the idea of the movement: predominant black and electric blue reinforce the dynamic lines. Warm colors don’t lack. We can find a strong orange, brown and red.

Unexpected, in the A/I 2010/2011 defile by Ralph Lauren, a set of clothes from floral, romantic and charmingly bohemian is the new ‘mood’ of the designer, who inspired a fascinating collection, fresh and utterly wearable.

 

The autumn winter 2010 2011 by Burberry is characterized by the aviator style, jackets, coats, fur that become trendy sports chic with cutting aviator jacket;here’s how a typical sports trend become glamourus.Winter Burberry sees the big packages filled, mini and maxi bags mini, sometimes without middle way, but with sporty shoes from heels ultra-feminine, and boots overkness high and even available in python skin.

Gucci presents his collection with classic garments and light colors like white, beige and camel. Interesting on the whole the second part with luxury garments with fur and see-through black lace. Finally we can find the scholarships with the linear clutch with a gold logo and beautiful shoulder bags.

Moschino brings its new collection on the catwalk fall winter 2010 2011, has been much applauded and appreciated by the experts to work and, in my small, even by me! Moschino collection pulls on the thread of memories, we have a clear contamination that comes from the archives and the style of Franco Moschino, the founder of the house. As for the Moschino Cheap and Cheap, too, there are so ironic, so much style and a wonderful sense of humor, Rossella Jardini is a really good job, as always, moreover, and I am sure that this collection will have many admirers.

For Fall Winter 2010/2011, the Italian fashion house Prada has made clothing very feminine.
A return to the Bon Ton-style, stuffed with bows on shoes and clothes, shoes, patent leather, flounces, ruffles and cuts imperial.

Here flannel trousers and cashmere sweaters over, coat with fur collar, but also embroidery, sequins, dresses laminates, plastic or light and dark tones.
The parade was a true spectacle, full of great elegance, jackets, coats from different lines, and glamorous details.
This is Marc Jacobs!